Assembling the News

The method of assembling the weekly beer news is one step away from being perfect.  This week I had both the benefit of having skipped last week (leaving me with more to choose from) and also not having to actually search for the news.  The Wife, Seattle Jeff, and my official Midwestern Beer Correspondent Erin gave me everything that I would need for a good mix of news.  Perfection would be if I could only get one of them to actually write the post for me.  I cannot be greedy though.

For this week . . .

• In an effort to bring you all of the hard hitting beer news and research, I can finally share the reasoning behind man’s love of beer.  Seems like rock solid facts to me!
• I am probably the wrong person to react to a new beer ad campaign (see example here), but this one is interesting since it strays completely from the often used “everyman” type approach to beer advertising.
• If you combine the fact that spent grain is already being used to feed livestock (among many other things) with this new application in the UK, there is no reason not to up the production of beer significantly.
• Now I know for sure not to question what The Wife’s impressions of a beer are.  I do know that I struggle with aromas more than anything when reviewing a beer, so after reading this I should just have her do all of my reviews.  Actually the only surprise in this article to me is that there is a mild fruit flavor in Coors Light.  Of course I haven’t exactly evaluated it, so perhaps I need to give it a try sometime (though not high on my list of things to do).
• There is a unique kind of happy hour in Boulder.  This is really another example of how beer can bring people together to interact and share their ideas and talents.  Apparently good craft beer can help people learn as well!

Hanging out at Avery (via http://www.dailycamera.com/)

Cheers!